The Pros and Cons of Listing your Muskoka Home During Holiday Season

Holiday TreeIt’s tinsel time but don’t worry if you are thinking of selling your Muskoka home. While there are some challenges at this time of year, there are also some little-known advantages to selling through the Holiday Season!

The Challenges

  • Some salespeople close-up shop and take a break rather than take on new business.
  • People in general are distracted by friends, family, presents and parties. To be honest it can be an exhausting season and the prospect of attempting to sell you home may be overwhelming.
  • The condition of your property, roof, septic system (if you have one), and landscaping are difficult for buyers to assess in the winter. Pictures from other seasons and receipts/permits are helpful.

The Advantages  

So, let me show you where the advantages lie.

Buyers with Time to Look

Although it is a busy time of year, many people have time away from work during this season. If they are looking to purchase a home, they will gladly use this time to look at a new listing.

A Lot Less Competition

When you are selling at the height of the spring or summer seasons, you need to work hard to stand out from the crowd, especially in busy markets like we have seen recently in Muskoka.  During the winter there are often far fewer properties available and very few “new” ones, giving motivated buyers fewer prospects to consider.

You can take of this opportunity to be one of a special few!

It is an Emotional Season

It is the season of less work and more play. Folks are full of merriment and generally feeling happier and more relaxed. When buyers are happy, they are often in a better mood to negotiate and more likely to act. This definitely means that the process can be easier on all parties.

The new year is also a time of reflections and fresh starts. Many buyers will want to have that fresh start in a new home just like you would like to sell the one you are currently in and have your own fresh start.

A Special Kind of Romance

A home can have a unique appeal during the Holiday season especially here in Muskoka with beautiful snow as our backdrop. If your target market is families, you can tastefully decorate so it lives and breathes the perfect family Christmas. If you have a great starter home, then dress it with the cozy warmth of a romantic home for two.

Buyers can get more emotional over the holidays, so appealing to the heart strings isn’t taboo. Embrace the season and try to connect with others who love it.

Leftover Fall Demand

The Fall selling season is over, and some people who recently sold their homes are still looking for their next home. Additionally, there are still buyers who missed out in competition during the busier summer months who are still looking to purchase their dream home.

Rental Market Opportunities

The rental market is often in flux at this time of year. Leases are up, and people are working out their next steps. Will it be a new place to rent or is it time to buy? You could be one of the few good choices they have.

Money, Money, Money

The end of the year often heralds financial changes. Taxation requirements, investment maturities and annual bonuses are often calculated, and people’s thoughts turn to where to invest. Real Estate is always a popular choice.

There are many reasons buyers might want or need to purchase a new home before Auld Lang Syne kicks in. Make it a smooth proposition for them and bundle your property as the solution to their problems.

However you choose to celebrate or even if you celebrate the holidays, this is a great season to consider listing you Muskoka Home with a hard working Realtor. Call me today and let me help you have a Happy New Year.

 

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