My years as a Muskoka Realtor have taught me many things and one of the most important things I have learned is that buyers have choices even in a “Hot Market” and they make decisions about a property almost as soon as they see it. Here are some tips for getting your property sold and making sure that you are not being eliminated in the first 5 minutes of exposure to a buyer.
You only get ONE first Impression
Remember that buyers have choices and you want them to choose your home not the one down the road. They make decisions about a property within a blink of an eye. So you want your home or cottage to look spectacular from the moment they first see it whether that is on-line or in person.
Staging is about condition more than décor
Your home needs to look and feel good but remember buyers are savvy and most often are represented by a Realtor – they will deduct from the offer price their own “perceived value” for things that need repair or maintenance. Repair anything that needs it, replace any fixtures that look dated and clean like your life depends on it. Elbow grease is cheap and adds tons of value. Remember, buyers are buying their new house not your old one.
Update the kitchen
This is usually the most important room in the house to a buyer. If they fall in love in the kitchen they will often compromise in other areas on their “must have” list. Remember fresh clean and bright are always in style. Even if the budget will not allow for big changes clean and clear countertops, add new door knobs on the cabinets and drawers and if possible consider new flooring and countertops.
Bathrooms are the second most important room in the house
If you have the budget for it, upgrade what you can, at least in the main bath. The same principle of fresh clean and bright applies here too. Consider changing the old cabinet-style sink for a pedestal or furniture sink and remember storage is vital. Make sure linen storage is organized and accessible.
Make bedrooms neutral
Do not assume that a buyer will be able to envision their belongings in your rooms. Very often they can’t especially when they are faced with strong colours and lots of clutter. You have a five-minute opportunity to get this house sold so if doing some simple fixes in paint colour and or décor will help, it is wise to make the effort.
It’s NOT Personal
Your plan is to move so pack up the personal stuff before you list. Go through each room and take a moment to remember and then pack the sentimentality away. What stirs your heart can cloud the judgement of a potential buyer. Remove and store as many personal items as possible including family photos, certificates awards and diplomas.
Pack it NOW
Get a head start on your move. Start deciding what you want to keep/donate/discard. Pack it up and get it out into a storage space. Your closets and cupboards will look bigger and more organized. Storage space is one of the most frequently requested interior features.
The nose knows!
More and more people are suffering from allergies. Worldwide, sensitization rates to one or more common allergens are approaching 50 per cent. So it is quite possible that a future buyer will be a sufferer. Remember when you live in your house you will not be able to smell what others do. The best option is no smells at all rather than the cloying smell of a chemical air freshener. Open windows when the season allows, if you have pets, remove them from the property for the duration of the sales process if possible and definitely for showings. Hopefully you have family who will help out with this. A good vacuum cleaner will help remove pollens and dander and you will need to do it often and always prior to a showing.
Let there be light
Make sure every light bulb is energy efficient and at the highest wattage the fixture will take. Clean all the fixtures for maximum sparkle. Turn on lights before you leave for the showing so every room is bright for the buyers to see.
Before a potential buyer will even think about viewing your property they will often drive by it and half of them will do it at night. That means you need to put considerable thought into creating great curb appeal. Never underestimate its power. Curb appeal done well is like gift wrapping on a present. The National Association of Realtors says, “Great curb appeal sells more than half of all houses that go on the market.” Outdoor lighting is important. Light up the porch or entrance way making sure that the address numbers of the house are illuminated and visible. Consider lighting pathways and perhaps a spot light feature of the property like a beautiful tree or the front façade. Curb appeal includes the outdoor living features on the property too. This is one of the most undervalued aspects of market preparedness that will add dollars to your bottom line. Ninety five per cent of people surveyed said outdoor living amenities are vital. Outdoor allure also includes balconies, decks and patios.
As a Muskoka Realtor I see many beautiful locations and I know that savvy home and cottage owners take advantage of these fantastic settings as well. Remember – Give your potential buyer what they don’t know they want, but when they see it they can’t resist. It’s a great way to help generate offers faster.